I've been drinking Danger regularly for more than two years, and personally, I'VE NEVER HAD ONE COFFEE CRASH.

I have a love affair with coffee.

There. I said it.

My wife knows.

And now that I’m officially an affiliate partner with Danger Coffee, I suppose things are getting serious ☕️❤️—there's a nice 15% discount waiting for you in just a few short paragraphs.

Here's what happened:

I was drinking Danger Coffee long before anyone paid me a dime for talking about it.

I switched a couple of years ago because I wanted cleaner coffee. Over time, I started talking with the Danger team, became increasingly interested in what they were building, and now I’m excited to officially partner with a product that was already part of my life.

That’s the kind of partnership I actually want.

Not:

“Someone offered me money, so suddenly this is my FAVORITE THING EVER!!!”

Nope.
I was already drinking the stuff.

Now I get a commission for telling you about the coffee I was probably going to tell you about anyway. 😂

Want to see how ridiculous this relationship has become?

I made a quick video explaining why I switched—and apparently revealing more about my relationship with coffee than anyone requested.

Okay, I know you want that nice 15% off code so why make you wait until the end of this blog post...

Get 15% off Danger Coffee:

dangercoffee.com/directyourlife

(Disclosure: I’m a Danger Coffee affiliate partner and may earn a commission from purchases made through my links.)

My Director’s Secret Window

I consider myself a high performer who's addicted to growth, expanding what I'm capable of, and deepening my relationships.

I worked hard to perform at a high level across many arenas.

I direct films.
I write.
I speak on stages.
I host the Direct Your Life podcast.
I recently finished my book, Direct Your Life — Or Someone Else Will.
And becoming a father added a whole new production schedule that apparently does not respect call sheets.

So, as often as life allows, I protect a small part of my morning.

I call it my Director’s Secret Window.

Before the texts.
Before the emails.
Before everybody needs something.
Before I start reacting to someone else’s script.

It’s me.
My thoughts.
And a cup of Danger Coffee.

Sometimes I write.
Sometimes I work through a speech.
Sometimes I solve a creative problem.
Sometimes I sit there wondering why a baby needs to poop this much.

I kid you not—as I reread that sentence, my son made the sound.

5 Minutes later...

Yep.
Had to change him again.
You cannot make this stuff up. 😂

But the point is the same:

I create direction before I enter the noise.

That has become one of my favorite rituals.

Why Danger Coffee?

For most of my life, I actually avoided coffee. I’d heard about the crashes and other downsides, and whenever I tried it, I didn’t even like the bitter taste.

Then I started learning more about coffee quality and became curious about what a cleaner cup of coffee could look like.

That rabbit hole eventually led me to biohacker Dave Asprey, the founder of Danger Coffee. I learned more about how he approached coffee, experimented for myself, and eventually landed on Danger.

Danger Coffee is mold-tested and toxin-screened, made with specialty-grade Arabica beans, and remineralized with 50+ trace minerals.

And yes, those little visible specks on the beans are intentional.

Danger calls it Danger Dust™—a blend of fulvic and humic minerals.

Cool science.

I drink Danger for the benefits of clean coffee but also because I genuinely love the coffee.

The smell. The taste. The ritual. And most importantly, how I personally feel drinking it.

I've been drinking Danger regularly for more than two years, and personally, I'VE NEVER HAD ONE COFFEE CRASH.

I even ran my own little experiment.

After drinking it regularly, I stopped cold turkey for seven days.

Did I dramatically collapse onto the kitchen floor screaming its name?

No.

Did I miss it?

Every. Single. Morning.

On day eight, that first cup felt fantastic—not because I felt like I needed it, but because I genuinely wanted my morning ritual back.

Sip.
Think.
Write.
Direct.

That’s why Danger earned a permanent role in my Director’s Window.

Want to Try My Favorite Coffee?

Get 15% off Danger Coffee:

dangercoffee.com/directyourlife

Or use code TONY at checkout.

And yes, I'm an official affiliate partner. I earn a commission when you purchase through my link/code.

You save 15%. I earn a commission. I buy more Danger Coffee. And this increasingly inappropriate relationship continues.

Everybody wins. 😂☕️❤️

Keep Directing,
Tony