Most actors say they want to get better—but few actually schedule the time, do the reps, and stretch outside their usual comfort zones.

This past week, I worked with one of my coaching clients on just that.

We dove into the world of commercial auditions—not just reading lines, but fully owning the energy, tone, and subtle storytelling that books the callback. Here’s a breakdown of what we worked on (and how you can apply it too):

📚 The Core Focus: Commercial Technique + Flow Mastery

1. Script Analysis: The VAKS System

   We used the VAKS breakdown (Visual, Auditory, Kinesthetic, Smell) to dig into how each line feels and where the beats of discovery live.

This isn’t about being robotic. It’s about marking scripts in a way that wakes up your instincts:

• Highlight keywords

• Add emotional shifts

• Flag where your tone changes

A Line that stood out:

“I think it’s working… like, actually working.”

We worked the turn from skepticism to delight—that’s the bookable moment.

2. Cold Reads in Character

   We ran two commercial scenes—one solo and one two-person. By round three, the arc had shape, the energy felt grounded, and it no longer sounded like an “audition.” It sounded like him.

🎭 The Acting Flow Formula

We also discussed how actors can intentionally enter a flow state before an audition.

The four phases:

1. Struggle – Research, prep, and that annoying overthinking

2. Release – Walk away, take a breath (or a shower)

3. Flow – You’re present, connected, alive

4. Recovery – Rest, reflect, restore, schedule something after your audition

Mastering this cycle means you stop relying on adrenaline and start relying on process.

🧠 Mindset Shift: Nervous ≠ Bad

“I’m feeling good in my skin, but I want to have more fun. Really embody what I’m selling.”

That’s gold. The moment you realize nerves are just energy looking for a purpose, you stop trying to kill them—and instead ride them into the scene.

🌱 Career Growth: From Regional to National

We finished with a strategy session about expanding beyond local representation.

It’s not about chasing agents—it’s about making them curious enough to chase you.

[Me on set of Aeorgarden Commercial]

🎯 Try This: The “Commercial Spy Game”

Want to build instincts and character range in a fun way?

Your Challenge:

Go people-watch for 10-20 minutes—mall, coffee shop, Target—wherever.

Pick someone and silently answer:

• What product would they sell?

• What’s their type? (Chill? Sassy? Clueless but lovable?)

• What’s their line in a 15-second spot?

Then ask: how would I audition for that?

Actors who observe the world book the world.

🔥 Want Coaching Like This?

I offer 1-on-1 actor coaching, audition taping, and scene work—both in-person and virtual.

Spots are limited each month, so if you’re serious about leveling up, let’s connect.

🎥 Book a 1-on-1 Actor Coaching with Me

🧠 Audition work, self-tape feedback, mindset shifts, scene strategy, confidence—this is the coaching I wish I had starting out.

🔥 Whether it’s one session or the full journey, I’ll help you own the frame and book the room.

Tony Suriano

Director | Creative Coach | Actor | Public Speaker

💻 Actor Coaching With Tony – Let’s Get to Work